Sugar Factory, La Mer

Known for its celebrity-endorsed Couture Pops and American Brasserie-style cuisine, it was launched in Las Vegas and is now known all over the world.

This American Brasserie, which now has several locations throughout the UAE, has taken the hospitality industry by storm with an award-winning combination of upscale “sweets, treats, and eats.” Sugar Factory has gained widespread media attention as a result of its devoted celebrity following, and the brand has developed into the coolest hangout spot in the UAE such as La Mer, Dubai Festival City, City Walk in Dubai.

Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria, and Rupert Grint are just a few of the celebrities who have endorsed or been photographed with the glitzy lollipops.

Sugar Factory is more than just a candy store. The menu includes everything from pancakes to sweet and savory crepes to salads, burgers, and pizzas, and it’s available all day. The legendary King Kong Sundae, hot chocolates, and decadent shakes are among the delicious desserts. The restaurant’s signature 36-ounce smoking candy goblets, the perfect party enhancer, are included in the eatery’s premium mocktails.