With indoor and outdoor seating areas, Pure offers panoramic views of Dubai Marina and The Palm Jumeirah. Anyone who comes here and sits inside needs to have a long hard think about what they’ve done. The vista is one of the most spectacular in this part of Dubai, with amazing views of the Palm Jumeirah, JBR, and the long stretch of beach.
As for the bar itself, it’s all cool blues and whites, with comfortable lounge-style seating. There’s a good menu of mixed beverages and a decent selection of hops. It also is home to great happy hours and ladies’ nights for bargain hunters. Definitely, one to check out in JBR.