Loca is a new concept in Mexican dining and drinking, opened in October 2009 and has had the critics raving ever since. Mexican food outside of Mexico has always been synonymous with ‘Tex-Mex’ fast food-style eateries. Loca has broken that mold. Their chef hails from Mexico City, and the menu boasts some authentic dishes from all over that part of Latin America.
Loca has a variety of settings for dining, drinking, watching sport or live music, or just socializing with friends. The venue was designed by Heineken’s lead restaurant and bar designer in Holland – Ferry Tabeling. Loca is styled around an urban industrial design with exposed brick features, riveted iron girders, heavy solid wood tables, hard flooring, and chunky Chesterfield leather furnishings.
One of the key features of the design is the ‘Heineken Extreme Draught’ beer concept, bringing the beer tap from behind the bar to the tabletop. Guests can order a chilled 10lt keg (18 pints) of Heineken and enjoy serving friends at a shared or private ‘tap table’, the only format of its kind in the Middle East. The design has an edge to it with masculine detailing and materials but the overall ambiance is warm and informal and appeals to a broad cross-section of clientele.
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