It was founded in London in 1999, and now has a fresh start in Abu Dhabi. Within the first six months, the company planned the live performances for the Special Olympics World Games Abu Dhabi opening and closing ceremonies and global pop anthem, as well as signed a 3-year agreement with Mubadala, to stage New Years Eve concerts on Al Maryah Island. The event agency has experience in event and content production, artist management, talent acquisition, and digital content.
The company’s founder & CEO, Taymoor Marmarchi has worked with global music moguls Michael Jackson and Quincy Jones since 2000. He has led senior leadership positions in a range of high-profile firms such as Sony Music, Magna Global Entertainment, Platinum Records and MBC Group, specializing in managing government, semi-government, royal, media, celebrity and world-known clients.