Dubai Summer Surprises 2021 in Dubai | Coming Soon in UAE

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Spectacular sales and exciting events!

Enjoy unbeatable sales, special offers, competitions, shop-and-win promotions, prize draws, live entertainment, amazing deals, and lots of fun during this year’s Dubai Summer Surprises (DSS)! From 1 July to 4 September,  you’ll have every reason to visit your favorite malls, as the best offers in town and a range of exciting entertainment are waiting for you.

The festival will be opened by fireworks shows as well as projections and fountain displays on July 1.
Locations: Burj Khalifa, The Palm Fountain at The Pointe, the Imagine show at Dubai Festival City Mall.

Moreover, 12-hour sale – on July 1 – from 10:00 am to 10:00 pm – at Majid Al Futtaim malls across the city, with sales up to 90 percent!

Bargain deals and prize giveaways

Nakheel Mall – Spin the Wheel: anyone spending over AED 200 in Nakheel Mall can spin the wheel at the mall’s activation area and win a range of top prizes, including passes to The View at The Palm, hotel stays at the new St Regis hotel, and other retail vouchers.

Dubai Festival City Mall – anyone spending over AED 300 in Dubai Festival City Mall can enter a draw in the Atrium and to win Festival City gift cards worth AED 20 000.


Participants can also expect offers from some of Dubai’s best hotels, attractions, fitness, and outdoor adventure destinations.

Dubai Summer Surprises will run during Eid Al Adha as well as Back to School season.
DSS Share Millionaire, Daily Surprises, Summer Restaurant Week, the Big Eid Eat and Dine & Win, Movie Magic, the Summer Art Project, and more are also set to break in.

The full calendar of events is always being announced during and ahead of the festival. Check out more details by the link below.


Location: across Dubai’s Malls and Stores
Admission: Dubai’s Malls and Stores’ operating hours
Organized by: Department of Tourism and Commerce Marketing Dubai


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