Her breakthrough came in 2018 with the hit “Life,” which showcased her signature use of English lyrics combined with Russian ones, broadening her appeal beyond Russian-speaking audiences. The track topped charts across Eastern Europe and introduced her as a fresh, stylish voice in a crowded music scene. Her debut album, Vinyl #1, solidified her status as a chart-topping artist, mixing ’80s and ’90s influences with polished, radio-friendly production.
Zivert’s music is notable for its fusion of genres — synth-pop, disco, funk, and EDM elements — giving her a unique sonic identity that sets her apart from many of her contemporaries. Her voice, characterized by a rich tone and emotional delivery, complements the nostalgic yet modern feel of her songs. Beyond her music, her fashionable image and conceptual music videos have made her a cultural icon in the Russian pop space. She frequently collaborates with leading producers and stylists, ensuring that each release is both a musical and visual event.
Zivert’s influence extends beyond her chart success – she has become a trendsetter in both music and style for the younger generation. Her commitment to quality production and a holistic artistic vision has earned her critical acclaim and a devoted fan base. By combining global pop trends with a distinctive Russian flair, Zivert has managed to create a brand that resonates widely, positioning her as one of the most influential and recognizable voices in contemporary Russian pop music.
We invite singers, bands, DJs, comedians, influencers, promoters, and other performers based in UAE to showcase their talents at Comingsoon.ae!
