Peggy Gou

Peggy Gou is a South Korean DJ, producer, and fashion icon who has taken the global electronic music scene by storm.

Born Kim Min-ji on July 3, 1991, in Incheon, South Korea, she spent much of her early life between her homeland and London, where she moved at the age of 14 to study fashion at the London College of Fashion. Her multicultural background and exposure to diverse creative influences shaped her unique artistic identity. Initially dipping her toes into the world of music as a hobby, Peggy transitioned from fashion to pursuing a full-time career in electronic music, training herself in DJing and production with a tenacity that would soon catapult her into international recognition.

As a DJ and producer, Peggy Gou is celebrated for her infectious blend of house, techno, and disco-infused beats, often layered with dreamy, nostalgic melodies. She burst onto the scene with her 2016 EP Art of War, but it was her 2019 breakout single “(It Goes Like) Nanana” that solidified her status as a household name in electronic music. Her music carries a distinct warmth and groove, drawing from her love of 90s rave culture and artists like The Blaze and Moodymann, while her Korean heritage occasionally shines through in subtle vocal samples or rhythmic nods. Beyond the decks, she’s a prolific collaborator, having worked with the likes of Maurice Fulton, and runs her own record label, Gudu Records, which amplifies her vision of feel-good, boundary-pushing dance music.

Peggy Gou’s fame extends far beyond her discography, as she’s become a cultural phenomenon known for her effortless charisma and bold personal style. Often spotted in vibrant, retro-inspired outfits—think oversized sunglasses, colorful prints, and sleek silhouettes—she’s as much a fashion trailblazer as she is a musical one, even launching her own clothing line, Kirinowaka, in 2021. Her magnetic stage presence and ability to connect with crowds have earned her headline slots at major festivals like Coachella and Primavera Sound, while her social media following—boasting millions—reflects her status as a modern tastemaker. Peggy’s rise isn’t just about talent; it’s her authenticity, blending high-energy performances with an approachable, down-to-earth vibe, that has made her a beloved figure in both nightlife and pop culture.