Noon is an innovator of the online shopping industry in the Middle East. It is an e-commerce platform, which is visited by many customers every day in search of a variety of products, from food to mobile phones.
For UAE buyers this e-commerce marketplace was launched on September 30, 2017. Using the services of Noon, buyers in the Middle East can purchase electronics, fashion clothes and shoes, home and kitchen goods, perfumes and cosmetics, children’s products and a variety of groceries. Thanks to an established network of relationships with local retailers, Noon provides timely deliveries to customers in any region of UAE and Saudi Arabia. it is reported that warehouse of the company, adjacent to Al Maktoum International airport has an area of 3,5 million square foot.
The company is developing rapidly, like the entire online shopping market. In its plans – the expansion to the international level. In June 2018, it was announced that Noon starts cooperation with the eBay, American e-commerce corporation, so that buyers in the Middle East will be able to order goods from the US and other regions. Furthermore, in July 2018, Noon announced that two offices will be open in China, which means that Chinese products of well-known brands will be available to buyers in the Middle East.
Noon is a joint venture project created by a group of investors, including Saudi Arabia’s Public Investment Fund, which provided half of the 1 billion dollars required for the opening of the Noon.com.
Company was founded by Mohamed Alabbar, the founder of Emaar Properties. Faraz Khalid, the former co-founder and managing director of Namshi.com, online fashion catalogue, was appointed as the CEO of the Noon.
Speaking about the company’s main objectives Mohamed Alabbar stated: “It is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers.”