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As per the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Press Club will organise the second edition of the Arab Social Media Influencers Summit (ASMIS).

The event, which is set to attract prominent regional and international social media influencers and experts will be held at the Dubai World Trade Centre from 6 to 7 December.

Topics tackled included positivity as a method of communication, impact of social media platforms on human beings and overcoming challenges through social media.

Some sessions focused on the relationship between traditional and new media in shaping the future.

The first edition of the summit also saw the honouring of 37 winners of the Arab Social Media Influencers Award. Winners were recognised in 20 categories which are Government Sector, Private Sector, Blogs, Media, Sports, Tolerance, Corporate Social Responsibility (CSR), Education, Youth, Technology, Entrepreneurship, Environment, Economy, Politics, Health, Arts, Safety and Security, Shopping, Tourism and Entertainment.

The ‘Buthoor Initiative’ was launched last year with the aim to provide a unique platform that brings together business incubators and institutions to support new projects from young entrepreneurs.

Last year, the hashtag of the summit was the first trending hashtag in the UAE and the fourth globally and generated 365 million impressions.

In addition, more than 800 local and regional media sources have covered the event and over 3 million users visited the event’s website. Moreover, search engines retrieved more than 80,000 results on the event.

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