On Saturday, 24 September the slopes of Ski Dubai at Mall of the Emirates will be transformed into a 3.5km assault course complete with more than 20 obstacles including monkey bar swings, tyre runs, net crawls and the return of the ice water pool.
Since launching in 2010, the Ice Warrior Challenge has become one of the most popular events on the sporting calendar for adrenaline junkies, attracting elite athletes from around the world as well as locals and expats of varying fitness levels. Last year’s event was a huge success with more than 400 participants from 30 countries.
Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim, Leisure, Entertainment & Cinemas said, “We are extremely excited to collaborate with our long-standing partners Dubai Sport Council to host the Ice Warrior Challenge, which has gone from strength to strength since it was launched more than a decade ago. Unique events such as this underpin our commitment to promote an active lifestyle and, are one of the reasons Ski Dubai has have been nominated again this year for ‘World’s Best Indoor Ski Resort’. While the Ice Warrior will test your endurance and push you to your limits, there is always a great sense of community and camaraderie on the course, and participants can expect a fun-filled atmosphere including a DJ to keep everyone motivated.”
Ice Warrior Challenge is open to males and females aged between 15 and 60. As in previous years, there will be an Elite category for participants with high fitness levels who can complete the course in less than 25 minutes. The event also welcomes groups and is a great way to foster team bonding outside of the office and off the screen.
Registration for the event is now open on Premier Online for all snow sports enthusiasts and closes on 16 September at 11.59pm. For information on Corporate Team packages, email [email protected].
Participants who complete the challenge will receive a medal and an Ice Warrior souvenir t-shirt after returning their timing chip at the finish line.
Ski Dubai has recently been nominated for ‘World’s Best Indoor Ski Resort’ at the World Ski Awards, a title which it has retained for six consecutive years. For more information, visit skidxb.com.
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
