The year 2018 will mark the 20th anniversary of the festival, launched in 1998. The original purpose of the Dubai Summer Surprises was to promote and advertise Dubai as a family-friendly tourist destination, and now, 20 years later, the event still stands true to this purpose. It literally provides “something for everyone” – adults and children, visitors and residents, tourists, shoppers, sightseers and concert-goers. Representing the Emirates culture in all its diversity, the festival combines modern activities with more traditional and historical entertainment.
For many people shopping is the first thing that comes to mind when thinking about the Dubai Summer Surprises. And it is no wonder, for the festival is a major event for both shoppers and retailers. During the event, the traders provide a great variety of unique offers – from discounts and exclusive deals to contests and shop-and-win lotteries; and malls are swarming with crowds of customers looking for the deals of a lifetime (and finding such deals, mostly).
But shopping is, of course, not the only attraction of the Dubai Summer Surprises. Those wishing for entertainment will find their wish fulfilled as well. A variety of shows and live performances is planned, presenting rocking music performance and fascinating dancing. And for those who want to keep in touch with modern fashion trends, a number of fashion shows will be held.
Like many other UAE festivities, the Dubai Summer Surprises will also offer an insight into the history and traditions of Dubai and surrounding lands. The announced festival activities include heritage oasis, hospitality tents as well as traditional performances and contests. So those who yearn for some Arabic spirit and culture, will not be disappointed.
Being a family event, the Dubai Summer Surprises will focus on keeping not only adults but also children away from boredom. The special children show will be held during the event. Various theme parks will offer special deals and programs for the whole family. And to keep the youngest visitors entertained between the events, fun characters will roam the festival grounds. One of this characters will be festival’s mascot – Modhesh, whose name means “amazing” or “surprising” in Arabic. And with a mascot like this, one can be sure that the Dubai Summer Surprises will really provide lots of surprises and pleasant little things.
Even those, who are not planning to go to the event itself, will get some benefits from it while visiting Dubai during festival days. A lot of hotels and resorts, including the most luxurious ones, will offer special deals and discounts on those dates. Same goes for the restaurants and buffets. And in the evening, magnificent fireworks will bring beauty and magic to the Dubai skyline.