Beautyworld Middle East

Beautyworld Middle East has been rescheduled to 5-7 October 2021.

The 3-days Beautyworld Middle East and Wellness & Spa Exhibition is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the top 5 exhibitions worldwide. Beautyworld is co-located with the Wellness and Spa Exhibition, creating the ideal combination and synergy to help develop every business – whether large or small, local or global.

Last year has featured 1,803 exhibitors from 68 countries and welcomed 44,256 visitors from 138 countries, it was the biggest, boldest and best edition yet. With a diverse showcase of products and solutions that represent the entire beauty industry, Beautyworld Middle East is one of the most important events in the beauty industry.

Beautyworld Middle East Highlights:

• Front Row

A visionary new show featuring are education, demonstrations and expert talks engaging and entertaining at once, with representation from industry segments including hair, makeup, nails and beyond.

• Fragrance Station

Visitors can try samples of various fragrances presented on display at the exhibition gathered at one single location.

• Nail It! by Artistic Nail Design & OPI

Visitors will witness the UAE’s most talented nail technicians competing with emphasis on creativity, technique and versatility, which is supported by US nail brands, Artistic Nail and OPI.

• Battle of the Barbers

During the exhibition, there will be a battle of the Barbers shines the spotlight on the art of barbering in two main categories – UAE’s Best Barber and UAE’s Best Shave.

• Quintessence – the art of beauty and scent

Quintessence represents the exclusive platform devoted to niche fragrance and skincare brands where unique companies and creators will showcase their products in a bespoke, luxurious environment.

Also, a gala dinner celebration on October 5, 2021, will be showcasing everyone who is steering the industry’s progress and setting the path for the future. And, inaugural awards will pay tribute to those companies, products, and individuals for their excellence, outstanding performance, across the industry and region.

Organized by: Messe Frankfurt 
Venue: Dubai World Trade Center
Ticket price: registration needed
Admission: 10:00 AM – 06:00 PM