The debut event will showcase regional talent on international standards. Filled with interesting panel discussions, Makeup masterclasses, celebrity appearances, blogger activations, MUA pavilions as well as an interactive exhibition.
The event will host various festivities and will offer visitors a chance to be exposed to multiple leading brands in the industry as well as a platform for knowledge on the upcoming trends. The aim is to highlight the potential for creativity and entrepreneurship in the region.
Visitors will be able to attend masterclasses led by celebrity hairstylists and makeup artists, as well as learn from the experts at panels and talks. Some of the celebrities that will be in the line-up include blogger Camila Coelho, celebrity skin expert Nurse Jamie, makeup artist Bassam Fattouh, and hair colourist Tracey Cunningham.