In an age where trust and authenticity are more important than ever, user-generated content (UGC) has emerged as the gold standard of modern marketing. Customer testimonials outperform all other sorts of user-generated content in terms of turning browsers into buyers, especially when translated into high-converting video advertising.
With the advancement of artificial intelligence, it is now easier and less expensive to convert these testimonies into professional-quality UGC commercials, thanks to AI UGC tools and free AI video programs like Invideo AI. In this tutorial, we’ll look at how to properly turn daily reviews into marketing gold, and how to do so at scale.
Before we get into the tools and techniques, let’s first grasp the psychology of testimonial-based marketing.
People trust people over slick brand text. Testimonials serve as social confirmation, displaying actual results from genuine customers.
An excellent testimonial can address various complaints a lead may have regarding pricing, usability, efficacy, or support.
Text or video from a satisfied consumer makes a story. Storytelling improves memory recall and adds emotional value.
So, how can you turn a basic text review or phone-recorded video into a scroll-stopping user-generated content ad?
Not all testimonies are created equally. Here’s what you should look for:
Unique use cases include highlighting distinct demographics or consumer kinds.
Shorter testimonials are better suited for fast-paced platforms such as Instagram Reels or TikTok.
Pro tip: Gather testimonials from product reviews, emails, phone calls, and even social media comments. With permission, of course.
Before you begin anything, decide where your ad will appear.
Platform: Best Format
Every format has its own set of nuances, so understanding your platform will help define your content and images.
This is when things get exciting. AI UGC technologies allow you to automate much of the creative process.
AI UGC is the use of artificial intelligence to develop, enhance, or repurpose user-generated content, without the need for a full-fledged production staff.
These tools can do the following:
This means you can move from a raw client quote to a polished video advertisement in minutes.
Now that you have decided on your content and presentation, it’s time to get started. One of the most effective methods to accomplish this is to use a free ai video app such as Invideo AI.
You do not need to have any editing knowledge to use the AI tool. It’s perfect for combining several client stories into a cohesive, high-converting video collection.
To ensure that your testimonial-based UGC ad succeeds, you must design it with conversion in mind. Here is what to include:
Begin with a bold claim or a pain point that your audience can identify with. Examples include: “I couldn’t find a planner that worked for me… until this one.”
What changes occurred after the customer tried your product. Use images or overlays to highlight the benefits.
Encourage viewers to take action by using phrases like “buy now,” “try for free,” and “learn more.” Test both gentle and hard CTAs based on your audience.
Even though UGC is designed to feel natural, make sure your logo, colors, and product are easily evident.
The genuine, relatable style of user-generated content makes it so appealing. Don’t over-polish. To keep the user-first vibe, use subtitles, lo-fi audio, vertical orientation, and natural speech patterns.
To increase appeal while maintaining realism, use voice cloning technologies or AI avatars that represent various client demographics.
Here’s how to get the most out of a single testimonial:
AI tools can repurpose your video in different formats with a few clicks, reducing time and increasing reach.
Assume you receive a 5-star review from a consumer who says:
“I was hesitant at first, but within a week of using this program, I had streamlined my entire business operation. I’ve saved hours each day!”
Within 10 minutes, you’ll have a ready-to-share UGC-style commercial featuring a genuine user’s voice and story—no camera required.
Customer testimonials can now be converted into high-converting user-generated content ads without the need for studio equipment or a production team. Brands can swiftly scale authentic content, gain audience trust, and improve conversion metrics across social media using AI UGC technologies and platforms such as Invideo AI.
By beginning with genuine stories, adding innovative AI upgrades, and carefully distributing them, you can transform your brand from a name to a trusted voice, powered by the people who love your product.
