World Fashion Festival (WFF) honours the outstanding contribution and lifetime achievements of fashion icons across five continents that are dedicated to the advancement of the arts and sciences of fashion, to further creative leadership, artistic, technical and social achievement within the fashion industry.
The aim of the WFF is to gather as many countries as possible under ONE PLATFORM, once a year in Dubai. The registered countries will be represented by outstanding designers with collections haute couture, Pret-a-porter, bridal, fur and leather, reception and cocktail dresses, evening gowns, as well as brands of accessories (shoes, bags, hats, scarfs) and jewellery for kids, women and men.
As an internationally acclaimed event and network for trade and fashion professionals, the concept provides a forum for Middle East exposure and recognition, with a major role in contributing to the harmonious growth and development of the fashion industry, working towards the greater good of supporting relationships to keep the fashion industry sustainable and unprejudiced.
WFF is expected to be revolutionary for 2018 in the fashion industry in the Middle East Region, creating a unique and direct bond between the world-wide designers and the high-end customers and buyers from this Region.